Miscellaneous WordPress Themes January 2014

Start off the year in style with these miscellaneous WordPress themes to match your online business:

Cafeteria Responsive WordPress Theme

Cafeteria Responsive WordPress Theme is a premium theme designed for a cafeteria web site, a restaurant web site, or any other types of food service website such as bistros, bars, fast foods, bakeshops, etc. The sweet and deliciously saccharine design appeal of this theme will surely put a smile on your clients’ faces. The template is adaptive and very easy to customize sporting a semi retro style complete with parallax effects to help make your site simply irresistible.

Mercy NGO Charity & Environmental/Political Theme

Mercy Premium WordPress Theme is a clean and elegant theme, developed mainly to setup NGOs, non-profit organizations and corporate websites. It is easy to fully customize the layout, colors and style within minutes due to the superb flexibility of its framework. You can also create unique websites for other purposes like magazine, blog, creative or business. Use the color picker to create your own color scheme and make it as elegant or as high impact as you want. This theme is most suitable for small to large NGO organizations’ website. This clean and minimalist PayPal integrated theme allows you to add as many causes as you need, is translation ready with built in RTL support, and is also WooCommerce ready.

Humbleshop Minimal Easy Digital Downloads Theme

Humbleshop Premium WordPress Theme is a Bootstrap based framework theme designed for the Easy Digital Downloads Plugin. This simple and straightforward responsive theme comes with a real-time theme customizer, related product function, and is additional product image ready. It also includes scripts and plugins: Flexslider, Magnific Popup, Fitvids, Equalize, and Selectnav, to give you more customization options.

Party Night Night Club WordPress Theme

Partynight Premium WordPress Theme is a sleek and modern club and party WordPress Theme for night clubs, parties, night events etc. Its flat, clean, and tidy graphics create a classy vibe sans the usual garish and screaming designs typical of night club or events themes. Enhanced functionality allows users to easily customize the look of the theme. Main Features include: Revolution Slider, Events booking support, Table reservation support, Advanced Events organizer (tickets, event builder), WPML support, News Management, and Blog Management.

Actority WordPress Template for Casting Agencies

Actority Premium WordPress Theme is a professional responsive casting agencies’ WordPress template especially designed for those in the entertainment or theater industry. If you’re a producer looking for background talent, or a background actor looking for work, create your own online portal with Actority. This premium theme can also be for other kinds of agencies like real estate or a travel/tourist agency. This fully responsive theme includes several pages like: For Actors page, Application List page, Contact page, Portfolio page (filterable), and other additional page templates. Actority fits any screen, from the largest desktop screens, to any tablet size, down to the smallest smartphones and is very intuitive on any device.

30 of the Best Shopify Themes (Free & Awesome)

Do you prefer to shop from shabby looking shops? Well, I am sure that all of us will be answering this question with a resounding NO. If that is the case, then why should shopping online be any different. It is imperative these days for a website owner to have an inviting, user-friendly experience lest you go the way of obscurity.

Application of a useful and at the same time beautiful theme in the website therefore becomes extremely important. Readily downloadable themes or templates compatible with different kinds of websites are available on the internet which can be used by designers as a starting point of their projects. Or it can be useful for novice designers who want to draw valuable inspiration from these examples thereafter start developing their own unique template. If you download a free shopify theme, then the work of the designer will be simplified and become much faster as well. These templates come with many useful features like ability to connect with the social networking sites, full customization features whereby the developer can amend it according to his own needs and all the latest technologies. With the use of these templates your website is surely going to stand out from the rest. It doesn’t end with having a unique template and features, its all depends on how well and different you do business. You can find experiences of popular ecommerce experts and help articles on blogs like Shopify ecommerce blog.

In addition to our article on some of the best ecommerce WordPress Themes of 2013, we have also created this detailed list of the 30 best and most diverse shopify websites for you designers out there. They can build up a unique, attractive and at the same extremely interactive platform with the help of these themes.

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eCommerce WordPress Themes for the Shopping Season

It’s almost that time of the year where people are just willing to spend, spend, spend. What better time than now to set up your own eCommerce site or simply update your existing one and get your visitors into the shopping season groove – all within the comforts of their own homes. Check out these cool eCommerce WordPress themes to help usher in that holiday cheer.

Barberry Responsive WooCommerce Theme

Barberry Premium WordPress Theme is a modern, fully responsive, retina ready Woocommerce theme built on Twitter Bootstrap. This slick eCommerce theme features dynamic animations that will set your eStore apart from the competition. This premium WPML ready theme is also equipped with MegaMenu, Revolution Slider, Sticky Header, Catalog Mode option, CloudZoom, a powerful Store Management and Reports feature, a filterable Portfolio, preset Shop page templates, Shopping Cart, and so many other features to help you start your store right away.

Roe | Dok WooCommerce WordPress Theme

RoeDok Premium WordPress Theme is an ultra modern WordPress fashion template especially designed for fashion stores carrying clothing, accessories, shoes, jewelry and other fashion related items. Its modern design style is clean, streamlined, and organized as to highlight each product without looking cluttered. This responsive theme has powerful built-in features such as: Mega Menu for categorizing huge amount of products with multi-column (add up to 6 columns), several sliders (Flex Slider, Revolution Slider, Nivo Slider), custom widgets, ad space for promotion and featuring important announcements, boxed and wide layout styles, predefined page layouts, a drop down shopping cart, and many other awesome features.

Retail Therapy – Multipurpose eCommerce Theme

Retail Therapy Premium WordPress Theme is a bold and elegant ecommerce WordPress theme that features the Hero Widget aimed at being able to list items on sale, categories, featured products and recent products or collections. You can also feature specific categories in a three block layout and add a call to action button in your footer. The
typography is beautiful and easy on the eye. It comes packed with 12 page templates including: a portfolio template which can show your portfolio in a two, three or four column view, a services template including service icons to visually describe your services, a shop template to display your products beautifully, a team page template and share their social links, and a features template for a product or service company

Cosmetico Responsive eCommerce WordPress Theme

Cosmetico Premium WordPress Theme is a clean and beautiful ecommerce theme that looks sleek, professional, and very high end. This retina ready responsive multi purpose theme includes features like: Page Builder with 34 web elements, animated floating menu option, Slider Revolution, CloudZoom, WooCommerce, full or boxed layout options, 300+ vector icons, portfolio variations (full screen, ajax, pretty photo), custom widgets, grid gallery with black and white effect, and many other features that will surely make your online store look amazing.

Shirtbox Flat WooCommerce Multi Purpose Theme

ShirtBox Premium WordPress Theme is a responsive multi purpose WooCommerce theme with a unique square look applying the latest flat-design style trend. It is perfect either for an ecommerce site, an online boutique, or creative business website. Outstanding features include Revolution Slider, FlexSlider, and Camera Slider, Live Chat, WooCommerce Catalog mode and compatible with WooCommerce extensions (zoom magnifier, ajax search, wishlist), advanced top menu type, and many other features to help you get your eCommerce site up and running.

Bistro Store eCommerce WordPress Theme

The Bistro Store Premium WordPress theme is a clean, stylish, custom-designed, modern eCommerce WordPress theme built using the latest technologies in HTML5, CSS3 and Bootstrap 2.3.2. This flexible premium theme comes with custom page templates, unlimited sidebar and color customization combinations, is fully responsive (compatible all mobile devices like: tablet, mobile phone, laptops etc.), with an advanced theme option panel, built-in Revolution Slider, custom product sliders, custom single product and portfolio pages, is social media and search engine optimized, has a special offers module (daily deals), 10+ custom widgets, special footer modules, and even a social media friendly newsletter module.

WordPress Plugins To Try This September 2013

Enhance your WordPress site with these useful plugins that will help beef up features and functions you already have:

Ajax Portfolio Grid for WordPress

Ajax Portfolio Grid plugin allows for smooth loading and reloading of pages because of its Ajax feature. Features include: flexible columns, Youtube and Vimeo support, Drag and drop support, and hardware accelerated touch swipe support among a few. This robust plugin is built around the MVC core and makes full use of HTML5, CSS3, PHP 5.2+, and jQuery 1.7 – latest technologies that allow it to render fast and lightweight results including effects that are responsive and adapt to most if not all handheld and mobile devices.

Paper Grid

Paper Grid is a lightweight and powerful content grid plugin for WordPress that allows you to showcase your team, your services and products, or any other type of content in a dynamic and interactive way. You can select images, icons, change colors and you can also easily share your team members or even content on your social networking sites. The Content Grid frontend css file is only 5 KB and the javascript file is only 2KB making it really lightweight which means your website’s loading performance will be fast.

Mobile.nav

Mobile.nav is an easy to install and easy to use mobile and responsive navigation menu plugin for WordPress that creates an awesome mobile menu for your website. It supports top level + nesting up to 3 sub levels (4 levels totally) but can expand to how many you need by copying few lines of css. This plugin uses the native WordPress built-in design language and easily integrates with the WordPress menu system and supports expanding menu tree. Mobile.nav works on iOS, Android and Windows Mobile.

Hashtag for WordPress

The Hashtag WordPress plugin uses the new auto-complete system in the WordPress editor which allows you to set up an integrated hashtag system for your website. You can easily add a hashtag (#word) in your posts based on # character and on other hashtags already existing on your site. This plugin filters all the sentences containing the hashtag and displays them with links and thumbnails to the related posts. The #hashtag word link and the #hashtag page can also be easily customized (font, border, radius, padding, margin, etc.) according to your preferences.

FormCraft WordPress Form Builder

Create your own stylized forms with FormCraft WordPress Form Builder plugin – an AJAX powered form interface that allows you to create responsive forms and add as many as 23 fields (conditional or not), add multi-columns, save form progress, generate form analytics, integrate MailChimp, Campaign Monitor and Aweber and send to auto responders, embed objects, maps and videos, upload multiple images (retina-optimized), add form validation, get all submissions in your inbox, and many other useful features.

Frontend Builder

Frontend Builder WordPress plugin allows you to design your web page using intuitive frontend and backend options and a drag & drop system that allows you to add all the content that you need regardless of the template that you are using. This plugin is an easy-to-use solution for all users regardless of their skill level whether as designers or developers. Developers will find this plugin useful because they can assign this plugin to their templates with their own shortcodes and enable their potential users to design their own web pages using their own template’s elements. Other features include: clone options, WordPress shortcodes, pre-made UI system, live preview, and tons of other options.

Revolutionary WordPress Themes – Is the Market Ready?

Change unsettles. There is comfort and safety in the status quo. Not everyone takes to change easily unless you are the type who thrives in innovation and revolutionary thinking – a Steve Jobs personality type. If you are the latter, the status quo can become quite boring. But how innovative is innovative and how revolutionary is revolutionary when it comes to WordPress theme designs? Let’s define.

Revolutionary

  • involving or causing a complete or dramatic change

Innovative

  • (of a product, idea, etc.) featuring new methods; advanced and original: innovative designs.
  • (of a person) introducing new ideas; original and creative in thinking: an innovative thinker.

The business dictionary defines innovation as follows:

To be called an innovation, an idea must be replicable at an economical cost and must satisfy a specific need. Innovation involves deliberate application of information, imagination and initiative in deriving greater or different values from resources, and includes all processes by which new ideas are generated and converted into useful products.

Innovation is synonymous with risk-taking and organizations that create revolutionary products or technologies take on the greatest risk because they create new markets. (source: businessdictionary.com)

Many WordPress theme designers come up with designs they describe as innovative, creative, revolutionary, unique. Some actually have but there are also copycats who just jump in on the trend bandwagon. Those who do take risks run into the challenge of going against the status quo and if you want to penetrate the market with something that is so deviant from what the current consumer demand is, you are in for an uphill climb. Observe how Apple, Adobe, Microsoft, and a lot of the big companies introduce changes to their basic flagship products – whether it be design or feature related. A lot of prep work, a lot of marketing, and a lot of beta testing involving the actual target market.

As far as WordPress themes go, it’s a bit more tricky. What else can you offer that has not already been done? WordPress 3.7 and 3.8 will be rolled out soon with many new developments underway. Perhaps now is the time to step out of your usual design box and think beyond the usual WordPress feature fare and truly innovate a product that will meet the ultimate goal of the website owner – to put up a beautiful branded website as fast as possible with the ability to manage it on his/her own.

Take Care Of Your Affiliates And They Will Take Care Of You

Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate’s own marketing efforts. The industry has four core players: the merchant (also known as ‘retailer‘ or ‘brand‘), the network (that contains offers for the affiliate to choose from and also takes care of the payments), the publisher (also known as ‘the affiliate‘), and the customer. (source: Wikipedia). It is a way for a company to sell its products by signing up individuals or companies (“affiliates”) who market the company’s products for a commission.

Here are some important notes shared by Mark Jenny and Vincent Fisher during the Traffic and Conversion Summit 2013.

Why You Want Affiliates to Promote You:

  • Affiliates help scale your business faster
  • Larger sales force marketing your business aside from you.
  • No marketing risk
  • Impossible to implement everything yourself. Let your affiliates be the experts on PPC, Direct Mail, Banner Buys, etc

Tip: Focus on helping your affiliates make as much money as possible. Your affiliates will build your business. The more they make the more you make.

Affiliates are always looking for a winning offer which consists of:

  • A converting product – your best product
  • Support – excellent product and customer support
  • Highest payouts possible – offer best commission scheme possible

Where do you find affiliates:

  • Competitors – your competitors can sometimes be your best affiliates (partnerships, joint ventures)
  • Networks – affiliates are already in the networks
  • Customers – turn customers into affiliates
  • Affiliates Promoting other niches congruent but not directly related

Commission Payouts and Affiliate Rewards Tips:

  • Payout affiliates as much as possible (lead generation, CPA, revenue sharing)
  • Never, ever miss a payment to your affiliates
  • Send affiliates notices when payments are made even if they aren’t getting any payment
  • Hold frequent contests and offer unique prizes or random gifts

At the end of the day, focus on your affiliates and not yourself.

Top Free and Premium SEO Tools

Here are some of the most popular SEO tools and platforms on the market to help you monitor and analyze your SEO efforts on link building, keyword research, page analysis, rankings, authority, and tracking:

SEOmoz’s Open Site Explorer

Open Site Explorer allows you to analyze a website’s linking profile by providing you with detailed information (link anchor text, page authority, and domain authority) for the first five backlinks of a domain. Open Site Explorer is an extremely overpowered tool that can provide detailed link information such as: Inbound Links, Top Pages, Linking Domains, Anchor Text, Compare Link Metrics, Advanced Reports, and Just-Discovered links. Link data can be used to analyze Page Authority, Domain Authority, Link Equity, Followed/No Followed Links, and so much more.

According to SEO Tools Review,

“SEOmoz Pro is, by far, the best SEO tool suite on the market today, handily winning our TopTenREVIEWS Gold Award. With great link building tools, industry-leading on-page analysis, a massive database of links and authority metrics that powers several other tools, and a community that is unsurpassed in the SEO world, SEOmoz pulls far ahead of the competition.”

Free users are limited to three reports per day but you can run unlimited reports, view up to 10,000 backlinks, export backlinks to a CSV, and use the other suite of SEOmoz tools for $99 USD per month. Free and Premium.

Ahrefs Site Explorer

Ahrefs.com is an independent tool for SEO analysis with a wide range of features. It is designed, first of all, for SEO specialists and site owners but may be of interest to other concerned Internet researchers. It has its own crawler and index, collects and arranges all data without any use of third-party services, and has the largest base of actual data on the links. Their crawler can index up to 6 billion pages per 24 hours. They help to find certain issues on your websites. They can provide social metrics like the number of tweets, Facebook likes, Facebook shares, Google +1 for your pages and referring pages (for all paid subscriptions). They also have a tool, Ahrefs Rank, aimed at solving the same tasks as Google PR. Ahrefs Rank measures the impact of all backlinks with different link juice to a given page. Free and Premium Version.

Raven Tools

Raven Tools, founded in 2007, is a one-stop SEO tool that brings all types of SEO tools, social media tools and advertising tools all under one roof. You can manage paid search advertising (AdWords), link building, keyword research, competitive analysis, social media analytics and basic reporting all in the same place. Raven integrates essential data from Majestic SEO, SEOmoz, Google AdWords and more. Raven’s SEO research tools also pull dozens of metrics, analyze thousands of pages and compile reports in minutes. Its Link Manager keeps your outreach organized, efficient and simple to report and it stores, organizes and tracks every detail for fast reference. 30-day trial.

According to SEO Tools Review,

“One unique feature of RavenTools is its integration with Textbroker, an article composition outsourcing service that can help you bulk up your site’s content. While it can be risky delegating your content creation in large part to external contributors, it can be a useful way to supplement your content needs.”

HubSpot

HubSpot Inbound Marketing Software helps customers generate traffic and leads through their websites, and convert more of those leads into customers. HubSpot is an integrated inbound marketing software that includes tools for: tools to attract visitors, tools to convert leads, and tools to close customers using various methods that cover blogging, landing pages, lead nurturing and management, marketing analytics, content management, social media, SEO, CRM integration, email marketing, and more.

According to SEO Tools Review,

“One of the unique and appealing features of HubSpot is its keyword research integration across the board; you can research keywords and compose blog posts focused on those keywords all within their comprehensive platform. It becomes exponentially easier to optimize for the correct keywords when you can focus on writing great content and leaving the keyword optimization to HubSpot’s platform.”

SEMRush

SEMrush is created by SEO/SEM professionals for SEO/SEM professionals with knowledge, expertise, and data to help you take your projects to the next level. They collect massive amounts of SERP data for more than 95 million keywords and 45 million domains, including: AdWords ad copies and positions, organic positions for domains and landing URLs, search volumes, CPC, competition, number of results, and so much more. SEMrush tracks an immense amount of organic data in Google and Bing SERPs. You can therefore see where your competitors are ranking in the top 20 Google and Bing results for the top 95+ million organic keywords. They collect data on both a domain level as well as landing page rankings for all of the keywords that they track, and they can provide you with an in-depth look into how a website really stacks up in search. Premium.

According to SEO Tools Review,

“SEMRush is the industry standard SEO tool for keyword research, giving unparalleled insights into competitors’ PPC keyword targeting, rankings and traffic data. The tool is amazing in its own right, earning it a spot on our lineup of the best SEO tools.

One of the most useful features of SEMRush is its ability to tell you what other major web properties are trying to rank for your keywords. After you drop your URL in the search box and click the button, you’ll be inundated with useful insights about your organic and AdWords competitors. Armed with this information, you can analyze their strategies to see what’s working for them, or even approach some of the big spenders in your niche and pitch a display ad campaign. SEMRush gives you all the tools you need to evaluate pay-per-click advertising competition.”

Google’s Webmaster Tools

Google Webmaster Tools is a no-charge web service by Google for webmasters. It allows webmasters to check indexing status and optimize visibility of their websites on the following: site data, keyword data, sitemaps data, message center messages data, and crawl errors feed. Google Webmaster Tools shows traffic for each keyword separately; it gives more information about website performance according to Google search query. Google Analytics shows total traffic for a website, such as clicks to your site, regardless of where they came from and what search terms were used. It shows whatever search terms brought up your site in the listings. Free.

Authority Labs

AuthorityLabs was built to be easy and simple enough for the average business owner, but scalable enough for those responsible for large organic search efforts. AuthorityLabs helps you gain an understanding of how search engines are displaying your brand over time. Consumers start at search and often experience a brand for the first time within search results. Easily add domains or pages to be tracked from anywhere, track thousands of keywords within each domain and get ranking data every day for Google, Yahoo! and Bing, monitor multiple related sites in mind. 30-day Free Trial.

ThemeFuse: A Closer Look

About

“We Create Premium WordPress Themes. The Original Kind!” This tagline encapsulates everything ThemeFuse is about. ThemeFuse is a commercial WordPress Themes Shop co-founded by four guys from Bucharest, Romania: Bogdan Condurache (Art Director and Motion Graphics Designer) and Dimi Baitanciuc (co-founder) both of whom take care of the creative side, together with Alexandru Luncashu and Sergiu Bagrin (After Care Support) who, on the other hand are in charge of development and programming. ThemeFuse focuses on providing original high quality niche WordPress theme designs coupled with top aftercare support designed to meet the exact needs of customers in specific industries.

History

Dimi Baitanciuc and Bogdan Condurache started out selling HTML/CSS templates on ThemeForest in November 2009. They soon realized the huge potential in WordPress and started implementing their designs into the CMS. They were joined by Alex and Sergiu later on. After another 4-5 months on ThemeForest they decided to put up their own and the ThemeFuse WordPress theme club was birthed in 2010. The theme club includes 28+ themes (averaging a new theme every month) available to download which range from portfolio themes through to magazine themes for sports and fashion sites.

Product

The ThemeFuse WordPress theme club currently includes over 28 themes that cover a wide range of themes that include portfolio themes, magazine themes, blog themes, business themes, etc. that cover niche industries such as sports, fashion, travel, events, food, art, corporate, and so much more. The club membership is a subscription based product ($17 per month) where you get access to all themes (current and future) including PSD files. This is automatically renewed each month based on the date you signed up. The membership price includes a one-time only $199 sign up fee. If you decide to cancel your subscription, you will not be able to download the themes anymore. Themefuse enforces a no refund policy applicable to club members as well. Should you decide to reactivate your club membership and sign up again you need to pay the one time signup fee again. Themes are also sold individually to non-members.

Member Benefits

Aside from gaining access to the entire Themefuse theme collection, members get VIP Priority treatment in their Support Forum, members get access to a beautiful Member’s Area, members can also give input and suggestions on future themes. Aside from these, members also have the opportunity to earn via their improved affiliate program.

Income Opportunities

ThemeFuse’s affiliate program allows you to earn in several ways. Once you become an affiliate, all you need to do is put your affiliate link on a banner on your website or use ThemeFuse’s WP referral plugin. Once a person clicks on the link and makes a purchase on their website you earn 30% of the sale, every time. Their affiliate software sets a 60-day cookie that keeps tab of users who visit their website from one of your links. This means you still get a 30% cut on every purchase the user makes, even if the customer comes back at a later time. In addition, if the user joins our club you’ll also get 10% of every recurring payment he makes every month. Themefuse pays its affiliate partners once a month via PayPal. Affiliates can expect to receive their affiliate shares between 1st and 10th of the following month.

Recent Developments

ThemeFuse recently partnered with WebHostingBuzz to provide a new service targeted at WP beginners. The goal of the partnership is to deliver a hands-off service, where every client can get their WordPress site installed by a team of professionals on a quality hosting account, along with a well-designed WordPress theme. This service means that customers can pick a theme from ThemeFuse’s gallery and have it installed by their team, on an optimized hosting platform, and under a new domain (of your choosing).

The main strength of this new service is the no-supervision-required approach presented by both companies (ThemeFuse and WebHostingBuzz). All the client needs to do is pick a theme from the official theme gallery at ThemeFuse.com, choose the hosting pack (domain name included) at checkout and that’s it. All within a single checkout process.

For the client, the package includes: the domain (optional), the hosting, the website (WordPress theme), AND all the necessary installs will be taken care of by ThemeFuse. ThemeFuse also provides a dedicated support forum to handle the chosen theme’s issues as well as troubleshooting any problems that may come up.

Future Plans

According to Dimi Baitanciuc,

Talking about the longer term, we plan to release a brand new website as part of our ThemeFuse family, which will not be related to WordPress themes, but to web and graphic design in general. We have been collaborating with high-class designers from around the world the past few months and I think we’ve come up with awesome results.

Visit ThemeFuse today.

Pay Per Click (PPC) or Cost Per Click (CPC) How Does it Work?

You often hear people talking about PPC, CPC, conversion and all those familiar jargon once you start immersing yourself more and more online. Affiliate marketers are quite familiar with these terms and these have become part of their normal lingo. But what if you are just starting out and you have no clue as to how all these acronyms work and if they have any real value to you at all. Let’s take a closer look at these Internet marketing tools to help you maximize them vis-a-vis traffic flowing through your website.

In recent articles, we have pointed out the enormous traffic potential that you can tap into by following some simple traffic hacks shared during the last Traffic and Conversion Summit. Let’s say you’ve done your homework and you’re starting to see a spike in the number of visitors that come to your site. What next? Having a lot of visitors does not automatically translate into earnings for you. You need to give something to gain something in return. This is where these tools come in. Let’s break it down.

What is Pay Per Click?

According to Webopedia,

Pay Per Click or PPC is an Internet marketing formula used to price online advertisements. In PPC programs the online advertisers will pay Internet Publishers the agreed upon PPC rate when an ad is clicked on, regardless if a sale is made or not.

With pay per click in search engine advertising, the advertiser would typically bid on a keyword so the PPC rate changes. On single website — or network of content websites — the site publisher would usually set a fixed pay per click rate.

How you earn from PPC now depends on which side of the table you are at. You can either be an online advertiser, an Internet publisher, or even both. An online advertiser is someone who pays a publisher (typically a website owner) when the ad he has placed is clicked whether the click resulted in a sale or not. This advertisement cost on the part of the online advertiser translates into several marketing objectives set for the business he is promoting. A few of these goals are: to introduce a product or service, to send the person who clicked to his money site, to encourage subscribers via email opt-in or other sign up strategies, and yes, to make a sale. It’s the advertiser’s tool to earn. Now whether these goals are met or not, the advertiser still has to pay the publisher based on the PPC rate agreed upon between them. This then also translates as earnings on the part of the publisher – similar to how sales commissions work without the sales. It is merely based on the earnings per number of clicks made on a particular ad.

There are several PPC models out there which you can study to find out which one works best for you. You can adopt the Flat Rate PPC model or the Bid Based PPC.

From Wikipedia,

In the flat-rate model, the advertiser and publisher agree upon a fixed amount that will be paid for each click. In many cases the publisher has a rate card that lists the cost per click (CPC) within different areas of their website or network. These various amounts are often related to the content on pages, with content that generally attracts more valuable visitors having a higher CPC than content that attracts less valuable visitors.

In the bid based model, the advertiser signs a contract that allows them to compete against other advertisers in a private auction hosted by a publisher or, more commonly, an advertising network. Each advertiser informs the host of the maximum amount that he or she is willing to pay for a given ad spot (often based on a keyword), usually using online tools to do so. The auction plays out in an automated fashion every time a visitor triggers the ad spot. Advertisers pay for each click they receive, with the actual amount paid based on the amount bid. It is common practice amongst auction hosts to charge a winning bidder just slightly more (e.g. one penny) than the next highest bidder or the actual amount bid, whichever is lower.[8] This avoids situations where bidders are constantly adjusting their bids by very small amounts to see if they can still win the auction while paying just a little bit less per click.

There are several reputable Pay Per Click websites that will make money online for you as you look into monetizing your website. Do your research before you sign up and make sure these PPC sites are legit. It will take more than one website to really make a difference in your income stream so study the market and get into the forums. You’ll find a lot of useful information and real life experiences you can learn from. Once you sign up with the legit ones, refer others and continue to grow your networking cycle. The world wide web is actually getting smaller as more people get interconnected.

If you’ve just started your website, accepting ads from online advertisers is a great way to start making passive income online. Just make sure you agree on the terms and that expectations and results are clear.